In summary we do collect certain information (see our policy below) to support our marketing, but we do not sell or otherwise share that information. Unless you proceed to our shipping cart, the information remains completely anonymous and we take steps to protect your privacy, including not retaining personal information on our server. It is important to us to respect and protect your privacy, just as we would want for ourselves.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, it automatically collects certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, it collects information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. This automatically-collected information is referred to as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and may include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information that you enter to enable a purchase, including your name, billing address, shipping address, payment information. This is “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, but only as described above. For example, we use Shopify for our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Otherwise we do not share your device or Personal Information.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you (and we hope encourage you to consider purchasing our products that can help you lead a healthier, more active life free of aches or stiffness). For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
By law, if you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Please note however, that we will need to validate such requests, in order to protect from privacy breaches. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your Device information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records (for up to seven years) unless and until you ask us to delete this information. However credit card information is not retained by us, only by the payment service provider.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org
or by mail using the details provided below:
530 – 1501 West Broadway, Vancouver, BC, V6J4Z6, Canada