SierraSil President, Michael Bentley, receives John Holtmann Leadership Award from the CHFA

Michael Bentley Accepting CHFA Award

SierraSil Health Inc is honoured that our President, Michael Bentley received the John Holtmann Leadership Award from the Canadian Health Food Association on Saturday, February 23rd, 2019.

The John Holtmann Leadership Award was created in memory of John Holtmann and recognizes a leader and mentor within the natural health industry who demonstrates passion and commitment, serves as an inspiration for others, and has played a significant role within the his/her company and the wider industry.

In recognizing Michael at the their annual CHFA West Conference, Mike Fata, CHFA Board Chair and Founder of Manitoba Harvest Hemp, said that Michael has been actively engaged in their regulatory and government relations efforts for many years and has also volunteered his time with the Council for Responsible Nutrition (CRN) to advance industry goals. Mike noted that SierraSil Health has made significant efforts in terms of research and GMP (Good Manufacturing Practices) which contribute to improving the standards of NHPs and the overall maturity of the industry and added that Michael’s interest and commitment have been invaluable and a great example for others in the industry, including his being a volunteer in community organizations.

In acknowledging the honour, Michael thanked Mike and the selection committee, and paid tribute to the previous John Holtmann Award recipients as well as John Holtmann and his foundational contributions to the natural health industry. He thanked the team at SierraSil, SierraSil’s key business partners, Ecotrend Ecologics and GFR Pharma, his wife Lesley, and the Quality Control and operations personnel, whom he described as the unsung heroes of our industry. Michael also thanked the pioneers of the industry, the staff at the CHFA and the responsible manufacturers and educators of our industry for helping to move it from being “alternative” to main stream for people seeking to optimize healthy living.

About the Canadian Health Food Association (CHFA)

The Canadian Health Food Association is Canada’s largest trade association dedicated to natural health and organic products. Members include manufacturers, retailers, wholesalers, distributors, and importers of natural health and organic products. These can include foods, vitamin and mineral supplements, herbal products, sports nutrition products, health and beauty aids and more. The natural health product industry contributes $4 billion, and the organic product industry contributes another $5 billion to the Canadian economy. CHFA is committed to promoting and protecting both.

About SierraSil Health Inc

SierraSil Health Inc is a private Canadian company founded in 2013 to commercialization a proprietary mineral complex, trade-named SierraSil®. The Company has a mission to help a million consumers be healthier and more active naturally utilizing our patented, researched back natural mineral complex. Sales are primarily in Canada through retail partners and the Company is actively pursuing export partnerships and further research to extend its reach and fulfill its mission.

For more information, please contact

Helen Long, President, CHFA


Michael Bentley, President, SierraSil Health Inc